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We supply bikes and equipment from an extensive range of the best cycling brands available.

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We endeavour to beat any competitors price on new bikes. Join the GC Cycling Club - for free - to obtain our very best deals.

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Every new bike from GC Cycling, comes complete with a free helmet.


Recommend a friend to GC Cycling and receive a £50 voucher when they purchase a new bike from us.

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GC Cycling

The GC concept – providing high quality cycling brands at the best prices, coupled with the very best in customer service – was brokered during the summer of 2013. We opened the doors in February 2014 and have gone from strength to strength ever since.

So what sets us apart from other organisations? We like to display our passion and enthusiasm – every single day. We prefer to deal directly with our customers and do not employ staff. We recognise that the majority of our clients are not buying their first bike and that whether you are spending £250 on your next bike or equipment or £15,000 on a super bike, undivided care and attention coupled with expert advice and guidance are valuable. This is why we ask you to book retail, bike fit, physiotherapy and service appointments – so we can always give one to one attention and share our marketplace intelligence. Our collaborative approach to purchasing is akin to that of a personal shopping experience.

We are located right in the middle of the country for a reason. We want to be able to offer our range of services and expertise from a location where it is feasible to make a return journey within at least a day. We are well served by the motorway network, being five minutes from both the M6 and the M42. Birmingham Airport and the Birmingham International train station are ten minutes away.

Our aim is to make GC a viable day trip, a place you can receive the very highest levels of attention and quality of service – should you wish to combine your visit with a ride in the immediately surrounding countryside, bring your bike along and head out on one of our local routes.

We look forward to seeing you soon.

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